HOW DOES TEXT ANALYSIS WORK?
You probably do some text analysis already. You may think of the techniques as random tricks or common sense, but there's a chance you're not getting the most out of them. Text analysis consolidates these kinds of skills into a practical craft that helps you make and play strong acting choices and adapt these choices to improve your results. Because text analysis is all about your choices, there's no wrong way to do it—your results are determined by your will, your vocabulary, and your identity. Working with text analysis also makes the actors around you better. Not only will you bring more for them to play with, but they will be stimulated by the variety and precision in your work and challenged by your constant ability to change tactics and find new outcomes.